3 June 2011

ENNclick update

Welcome to the new ENNclick newsletter, where we regularly bring you the best bits from our digital marketing and copywriting blog. In this issue you can read our tips on how to produce great client case studies, and hear our thoughts on how to make a good impression, fast, at networking events. Plus, why social media is not a marketing panacea. All this, and more, below.

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This complex web we weave... or why fast pages matter.

Google has just announced a new report which allows users of its free website analytics tool to see how quickly your web pages load. Though it might not seem so at first glance, this is a hugely important tool for effective web marketing communication...

Communication - the best marketing there is...

Much effort, legal and otherwise has recently been made in trying to prevent bad news making it onto the web. In a social media age there's little point. Better to focus your resources in dealing with bad news at its source and saving legal battles for wars you can actually win.

What do you do? You have 10 seconds to reply

Attend any mixer or networking event, and you'll need to answer this question eventually. So it's surprising that most of us are so bad at explaining ourselves. But get your answer right and you'll find you use it again and again: for in-person meet-ups, but also for every piece of comms you create, from your "about us" web page to your company press releases.

Social media marketing’s many shades of grey

Marketers, faced with unprecedented opportunities to talk directly to fans of their brands, still need to maintain the use traditional media channels to reach out to customers. Social media marketing is a powerful and important new tool for sourcing market intelligence and reaching out to existing customers, but it's no one-size-fits-all marketing panacea.

How to write great case studies (Part 1)

Writing great case studies is all about preparation. Let your customer know what to expect and how you will use the finished article. An independent writer can usually get the best quotes from your clients.

How to write great case studies (Part 2)

Once you've decided to work with a copywriter for your customer case studies, you need to take the time to give them a detailed brief. Here are a few tips on what to include in that brief.